Home previous-editionsSpring 2019 A quick tour on what’s going on Around the Storage Block

A quick tour on what’s going on Around the Storage Block

by jonellemoyes

For this quarter’s article, instead of sharing a single topic, I wanted to give you a tour with short summaries of some of the highlights we’ve shared on our storage blogs. Let’s start the tour!

This posts looks at some of the additional costs you might encounter when you are looking at cloud storage. The article from Doug Ko, HPE Cloud Volumes product marketing manager, looks a bit deeper at what you should be thinking about. Doug begins by talking about capacity costs – though this is not so hidden as most cloud storage providers will openly tell you the cost/GB/month. He then moves on to the five hidden costs. Check out his article to learn about what they are.


We’ve announced solutions that integrate HPE servers (ProLiant and Apollo) and Cohesity DataPlatform software. Cohesity focuses on secondary storage that includes backups, disaster recovery, files, objects, test/dev, archives and analytics. Many customers have several of these data types across several platforms making it difficult to manage or to extract value from the data. Simon Watkins, a long time storage marketing employee at HPE, discusses the effects of secondary data fragmentation and discusses the new solutions available from HPE. I also have a Chalk Talk that Simon included in his blog post that’s a good summary of it.

Randy Serafini is the HPE Nimble Storage Product Marketing Manager and in this article he talks about why Nimble won the gold medal for 2018 Storage Product of the Year. A hint – what impressed the judges are the same things that our customers love about Nimble simplicity and support.


I wanted to include an article about a new 3PAR feature that is really good news – data in place upgrades. This post is written by industry analyst Jerome Wendt from DCIG. In the article, Jerome discusses new, non-disruptive data in place upgrades for HPE 3PAR Storage unlock new architectural benefits while saving customers up to 40 percent over the cost of a new array—and with zero data migration.

There’s a second blog post on this topic by 3PAR product management expert Andrew Murphy that I’d point you to if you want more.


Sandeep Singh is the new VP of Storage Marketing. Sandeep was part of the 3PAR team (and HPE after we acquired 3PAR) for 11 years. He left HPE and spent 4 years at Pure Storage but now has returned. I’ve talked to Sandeep a few times and he’s really passionate about delighting our customers. In this article he talks about that. There’s also a podcast that I did with Sandeep talking about his background, why he came back to HPE Storage, and he talks about delighting customers. One other podcast note: you can subscribe to my ATSB podcast on TalkShoe.com, Google Play Music, Spotify Podcast, and Stitcher.

Sandeep had another article that focused on the latest Gartner Magic Quadrant for General-Purpose Arrays and several other Gartner related recognitions of HPE Storage. It’s actually the most popular blog post over the last 3 months so definitely check that out too!


In February, HPE announced that Datera is now part of our HPE Complete program. Marty Lans, GM of Storage Connectivity Engineering and Global Interoperability in HPE Storage explains why we are partnering with Datera and what HPE Complete is. To summarize why, Marty wrote, “We selected Datera as an HPE Complete partner for two reasons. One, the Datera solution fills a gap in our product and partner portfolios. Two, HPE customers have been specifically asking for a joint HPE/Datera solution. In fact, when Datera hit the price list on February 4, 2019, we already had more than 100 qualified opportunities and 20 active proof-of-concepts. Datera is an alternative to other solutions like Dell EMC VxFlex (formerly EMC ScaleIO).”


My friend and fellow VMware vExpert Eric Siebert wrote this article. I’m a big fan of VMware Virtual Volumes (VVols). Eric introduces the article with this, “VMware’s next-generation storage architecture, Virtual Volumes (VVols), was first introduced as part of vSphere 6.0 in March of 2015 and has been available for customers to use for almost four years. VVols represents a totally new approach to storage by putting an end to LUN management and providing an automation framework powered by Storage Policy Based Management in vSphere.”

He goes on to talk about VVols adoption (which by the way HPE Storage leads all other vendors by a lot – probably because we were a design partner and VMware used 3PAR to develop VVols) and why he believes 2019 is the year of VVols. There’s also a video demo that I did that Eric included in his article – looking at VVols on 3PAR.


One piece of news from Discover Madrid that I didn’t cover in my last Connect Converge article is BlueData. Patrick Osborne is the VP and GM of our Big Data and Analytics business in HPE Storage and he covers an intro to BlueData in his article. I wanted to better understand BlueData so I did a podcast with Patrick so we could talk more about it. You can find that podcast – along with a couple of Chalk Talks I did about the new HPE Apollo 4200 Gen10 Server – in my article, Introducing the big data and analytics guy! I learned a lot by diving into it with the podcast and Chalk Talks.


About 12 years ago, I was on a business trip in Australia. On that trip, I met a customer, Dan Yarrow. He was giving feedback to us as part of a customer counsel. Dan came to work for HPE Storage about 8 years ago as a solution architect. I noticed he posted a blog on LinkedIn and asked him if we could post it on ATSB. In his article, he looks at what’s next for storage in 2019.


Closing thoughts

“Closing thoughts” isn’t the title of an article so don’t try to click on it, LOL! Hopefully you find some of these articles written since the last edition of Connect Converge to be of interest to you. There are over 25 more articles that I didn’t talk about that you can check out on ATSB at hpe.com/storage/blog.

I want to also be sure you know about another blog we have, HPE Storage Tech Insiders. This blog features articles by HPE technologists, either from R&D or Tech Marketing, writing about storage products for customers. These blogs discuss how you can better use your HPE Storage. A few of the recent articles there are:

So be sure to check out Storage Tech Insiders at hpe.com/blog/storagetech.


You may also like