Anna Russell

Data is money. For some organisations, data has become the highest commodity, and this means consumers now hold the power. By gathering these large data sets, businesses can analyse human behaviour and interactions through trends, market patterns and associations which will fundamentally lead them to make business decisions to tailor experiences for consumers. Big data is big business and enterprises of all sizes are investing in data science and analytical platforms. Whenever data is mentioned, security should automatically follow; especially when you consider big data is everywhere – on-premise, in the cloud, streaming from sensors and devices, and moving further across the internet.