How REI used automation to cloudify infrastructure and rapidly adjust its digital pandemic response Dana GardnerSeptember 22, 20200278 views Like many retailers, Recreational Equipment, Inc. (REI) was faced with drastic and rapid change when the COVID-19 pandemic struck. REI’s marketing leaders wanted to make sure that their online e-commerce capabilities would rise to the challenge. They expected a nearly overnight 150 percent jump in REI’s purely digital business. Read more