Agility that breaks records, smashes boundaries
No challenge is too big for the Dallas Cowboys and HPE GreenLake.
When Blue Star Operations Services took a fresh look at its digital strategy, it unlocked massive value for the Dallas Cowboys and more than 150 other business ventures run by its owner, president, and general manager, Jerry Jones. By building its private cloud, the company created the agility it needed to launch itself into new business ventures, unify technology silos across the organization, and deliver a high-performance video platform for players and coaches.
American football is more than just a competitive sport. Some fans are so invested that they see their home team as an extension of themselves. But there’s one team that transcends that common wisdom as much as it crosses state lines.
They’ve been called America’s Team, and they’re more than just the most popular team in the National Football League (NFL). With a valuation of $8 billion, they’re one of the top sports brands on the planet. The Dallas Cowboys have set so many standards and broken so many boundaries that the concept of the modern fan experience wouldn’t exist without them.
A lot of that credit goes to the entrepreneurial spirit of the company that owns it: Blue Star Operations Services. Presided over by famed team owner Jerry Jones, the company has always chosen its path with the Cowboys and more than 150 additional businesses under its umbrella. If it seems surprising that the company would be such an innovator both on and off the field, just ask its CIO. “I don’t know how many times I’ve showed up at a technology conference and had people say to me: Oh, the Dallas Cowboys. What are you doing here?” recalls Matt Messick, CIO of the Dallas Cowboys.
In a very short period of time, we basically delivered an entire brand loyalty platform. This would have been unthinkable before we had HPE GreenLake.
With early victories under their belts, Messick and the team are looking for new projects to bring into the Blue Star private cloud. But they won’t have to look too hard. “Other departments are seeing what we can do now, and they want the same agility and flexibility that we have,” Messick says. Coaches and players rely heavily on video to track and improve performance. Until recently, the video team has been in its technology silo. “We built up a relationship with them because we knew we could make their lives a lot simpler. We brought in HPE to design a storage solution specifically for them and their unique needs,” Messick recalls.
No challenge is too big for the Dallas Cowboys and HPE GreenLake.
The leading event for applying machine learning at scale, from open source to high-performance computing. Register today.
Hewlett Packard Enterprise to present live audio webcast of fiscal 2023 third quarter earnings conference call.
CFO Tarek Robbiati to step down later this month to assume external CEO role.
Whether you’re catching up, or looking to rewatch content you enjoyed already, it is here on-demand.
Rapidly train, tune and deploy large-scale AI through on-demand, multi-tenant cloud services.
HPE Developer Munch & Learn. June 14, 2023, 5pm CET/ 8am PT
Join HPE Compute experts for insights and best practices on bringing the cloud experience to your apps and data with compute engineered for your hybrid environment.
We’re bringing together best practices and industry use cases across 8 key tracks. Join us June 20-22 in Las Vegas.
HPE GreenLake Administration certification validates your expertise and provides solid evidence of your HPE GreenLake skills.