Rich Bird

Rich Bird has worked in the IT industry for 20 years with some of the largest commercial brands. For the last five years he’s been focused on healthcare IT at HPE, and believes deeply that digital technologies can, will, and need to have an impact on the delivery of better healthcare, for people all over the world. Educated in Computer Science at Coventry University, and starting his career as a network engineer for Rolls Royce, he moved into human communications roles in 2006. Rich leads teams in delivering integrated marketing campaigns into National, local and regional Governments in the UK, where Rich found his passion for making the complex concepts of IT, simple and understandable for his audience. During this time he found his true calling, healthcare, and how digitization can improve real people lives. He created a companywide growth board focusing on the UK NHS, pulling together disparate teams of sales, marketing, solutions architects, chief technologists and the country leadership teams for HP/HPE UK. Rich is a strategic thinker who understands the practical elements that are required to get the job done and deliver real impact. His areas of specialization include Healthcare IT, Marketing, Communications, and NLP.

Modernize the hospital data center with personalized healthcare IT

Until recently, the traditional hospital data center featured a conventional three-tiered infrastructure, where compute, storage, and network resources were all managed separately. This environment required multiple IT staff with specialized skills—a luxury many hospitals do not have. But times are changing.


Personalized medicine is already here

Today’s approach to healthcare is very different from centuries ago, or even a few decades ago.…

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Reinvent the way you work with virtualized healthcare

Understand why healthcare trends are pushing IT to optimize data management and support a remote network of caregivers and patients more effectively—and why virtual technologies are the answer.

Healthcare is accelerating transformation as escalating industry demands and how services are accessed place a huge strain on existing infrastructure. Organizations are now racing to deliver personalized care to a rising number of patients, while their workforces take on novel infectious diseases and become increasingly mobile and dispersed.…

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